Warren Cowan has died at the age of 87. Interviewed in 2001 by the Archive of American Television, his nearly two-hour interview is available for viewing at Academy headquarters and will be available online soon.
Cowan recalled his entry into entertainment publicity working for Alan Gordon and Associates, and later for Henry Rogers. He also spoke about his transition to partner in the renamed Rogers and Cowan. Mr. Cowan talked about working with many well-known clients, including Kirk Douglas, Joan Crawford (on the first Oscar campaign), Steve Allen, Milton Berle, George Burns, Danny Kaye, Lucille Ball, Doris Day, Joanne Woodward and Paul Newman. Next, he explained the process of publicizing a television show, and talked about his work on The Life and Legend of Wyatt Earp, G.E. Theater and That Girl. He also spoke about his longtime association with producers Aaron Spelling and Merv Griffin, and his work on their various television programs (including Mod Squad, Charlie’s Angels, and The Merv Griffin Show). Finally, he spoke about the day-to-day process of working in publicity and many of the various techniques used.