We’re happy to report that legendary television executive Fred Silverman’s interview is now online. At almost 6-1/2 hours, this amazing interview encompasses over three decades of television history and gives a fascinating inside look at the networks and programming so many of us grew up with (just take a look at the brief interview description below and you’ll see what we mean!). Not one to rest on his many laurels, Silverman is currently ramping up his Fred Silverman Co. to develop scripted and unscripted comedies.
Here’s part 7 of the interview where he describes the programming of the hit miniseries Roots.
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Network television executive Fred Silverman speaks about his first job in TV, at WGN in Chicago, where he created such programs as Zim-Bomba, Bozo’s Circus and Family Classics. He then explains his move to CBS in New York, where he quickly worked his way up the corporate ladder, first as head of daytime programming, (where he revitalized the Saturday morning lineup, Scooby-Doo being among them), and later as the Vice President of Programming. During this time, he oversaw such programs as All in the Family, The Bob Newhart Show, Kojak, The Mary Tyler Moore Show, M*A*S*H, The Sonny and Cher Comedy Hour and The Waltons. Next, he talks his appointment as President of ABC Entertainment, where he oversaw such programs as Charlie’s Angels, Donny and Marie, Eight is Enough, Laverne & Shirley, The Love Boat and Three’s Company. He also touches on the development and scheduling of the miniseries Rich Man, Poor Man and Roots. Mr. Silverman talks about his next move, to NBC as President and CEO in 1978. There, he oversaw the development of programs including and Diff’rent Strokes, The Facts of Life, Hill Street Blues. Mr. Silverman also explains the basic tenets of working as a network television executive, and discusses his methods for development, scheduling and promotions. Finally, he talks about his work as an independent producer for such programs as the Perry Mason television movies, Matlock, In the Heat of the Night and Diagnosis Murder. The interview was conducted in two sessions in 2001 by Dan Pasternack.