Today was the grand opening of PETA’s Bob Barker building, the new West Coast headquarters for the organization. The Sunset Boulevard building will house the youth outreach, media, marketing, and campaign departments.
Barker, who for decades recommended to viewers at the end of each Price is Right episode that they have their pets spayed and neutered, is a longtime supporter of animal rights. He donated $2.5 million dollars to People for the Ethical Treatment of Animals for renovation of the new headquarters, the opening of which was touted today with a “red carpet, all vegan, dog-friendly” celebration which Barker attended.
In his Archive interview Barker discusses his dedication to animal rights and how he started his Price is Right plea to help control the pet population: