Somewhere in your memory there’s likely an image of Bugs Bunny and Daffy Duck donning hats and canes, singing “This is It.” That was the intro to The Bugs Bunny Show, which debuted on Saturday mornings on April 7, 1962 and became the longest, continuously-running morning children’s program in network TV history.
The Bugs Bunny Show actually premiered in primetime 2 years earlier, on October 11, 1960, and ran through September 25, 1962 on ABC ’s Tuesday nights from 7:30-8:00pm. (1960 was a big year for primetime cartoons -The Filnstones premiered that same season.) The program was developed for television after ABC President Ollie Treyz learned that WGN Chicago enjoyed ratings success by airing Bugs Bunny cartoons in primetime. ABC promptly purchased all Warner Brothers theatrical cartoons that had not yet been released for TV and packaged them into a half-hour program with new introductions and transitions by the Warner Brothers characters. While still airing in primetime, an A.M. version began airing on ABC on April 7, 1962 – the program generations of children would come to equate with Saturday mornings.
The shorts within the show were never intended to solely appeal to kids. The Warner Brothers cartoons were created for theatrical release as entertainment before the main film began, not as sketches for a children’s television program. Kids and adults have been loving them for decades now.
The Saturday morning show employed several names over the years (The Bugs Bunny Show, The Bugs Bunny-Roadrunner Show, The Bugs Bunny/Looney Tunes Comedy Hour, The Bugs Bunny & Tweety Show) and ran on ABC from 1962-68 (on Sunday mornings during the final year), on CBS from 1968-73, back on ABC from 1973-75, again on CBS from 1975-85, and once more on ABC from 1985-2000. Mel Blanc did all of the original voices, and Archive interviewee Chuck Jones animated and created several of the legendary Warner Brothers characters.
Chuck Jones on creating Bugs Bunny:
And on putting together shorts for The Bugs Bunny Show:
Bugs got an afternoon show on the WB from 1996-98 (Bugs ‘n’ Daffy), but is no longer a part of the Saturday morning cartoon block on network television. Cartoon Network now owns the rights to the Looney Toons/Merrie Melodies library and Bugs and friends can still be seen there.
That’s all, Folks!
- by Adrienne Faillace