Posts Tagged ‘Rita Moreno’

Rita Moreno To Receive Jackie Robinson Foundation’s Lifetime Achievement Award

Monday, March 5th, 2012

Tonight Archive interviewee Rita Moreno will receive the Lifetime Achievement ROBIE Award from the Jackie Robinson Foundation. The ceremony will take place at New York’s Waldorf Astoria hotel at 6:30pm, with Bill Cosby as host. The ROBIE Awards recognize “individuals who embody the humanitarian ideals of Jackie Robinson and raises funds for the Jackie Robinson Foundation.” The Foundation provides college scholarships, grants, and mentoring to “academically-distinguished minority students with financial need and leadership capacity.”

Moreno will be honored not just for her legendary performances (she’s one of only a handful of people to win an Oscar, Emmy, Tony, AND Grammy) , but also for her dedication to bringing awareness to women’s health issues, diabetes, and heart disease. Ricky Martin will present Moreno with the Lifetime Achievement Award.

Watch Rita Moreno’s full archive interview.

For more on the ROBIE Awards, click here.

“The Electric Company” Turns F-O-R-T-Y

Tuesday, October 25th, 2011

You gotta love a show with a character named “Easy Reader.” Morgan Freeman portrayed him, a laid back Easy Rider-esque guy who loved reading on PBS’ The Electric Company. Bill Cosby and Rita Moreno joined Freeman on the program – the first show from The Children’s Television Workshop (CTW) after the hugely successful Sesame Street.

In her Archive Interview, CTW co-founder Joan Ganz Cooney discusses the creation of The Electric Company, a show geared towards seven to nine-year-olds that taught youngsters the basics of reading and grammar. She describes how government funds, allocated for then-First Lady Pat Nixon’s literacy initiative, proved crucial to the development of the show, which debuted on October 25, 1971:

The Electric Company utilized songs, animation, and live sketches to teach phonics and fundamentals. Popular skits included “The Adventures of Letterman” (no, not David, but an animated superhero who loved wordplay), “Here’s Cooking at You” (a spoof of Julia Child’s cooking show), and “The Six-Dollar and Thirty-Nine Cent Man” (you can guess the show being parodied there). Archive interviewee Rita Moreno reflects on the show’s delicate balance of entertainment and education:

A new version of The Electric Company now airs on PBSKids. Learn more about the original version at our show page: