"I felt that if the government can tell us what to put in a program, they can tell us what not to put in a program. And if they can tell you to put one thing in a program, they can propagandize. You had to be very careful, even though the message was worthwhile, that we do not become a surrogate for government propaganda."
About This Interview
In his two-and-a-half hour Archive interview, Alfred Schneider (1926-2016) talks about his early career working for ABC shortly after the formation of the network. He discusses his early role in business affairs at ABC and his subsequent move to CBS in 1955, where he became the assistant to president Louis G. Cowan. He details his role in dealing with Standards & Practices at the network as well as his return to ABC, where he became head of their Standards & Practices department. He discusses the fallout of the Quiz Show and Payola Scandals and the legislation created in their wake. He talks about his role in establishing the National Association of Broadcasters' (NAB) Code of Standards as well as network reaction to government legislation. Schneider discusses The Untouchables, That Certain Summer, The Day After, and Soap as well as other television programs. Karen Herman conducted the interview on July 22, 2004 in New York, NY.