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Bob Stewart

Game Show Creator/Producer

"Once you cause somebody at home to talk to the television set aloud, even by himself or herself, then you've got a good game show."  

About This Interview

Bob Stewart was interviewed for three hours in Los Angeles, CA.  Mr. Stewart spoke about his transition from radio to television, and his first television show, "Songs for Sale."  In 1955, Stewart began his association with producers Mark Goodson and Bill Todman (Goodson-Todman).  He talked about creating the game shows "To Tell the Truth," "The Price is Right" and "Password."  He discussed the quiz show scandals and its impact on future game shows.  Stewart continued his success with his show "The $10,000 Pyramid," which was later re-titled "The $100,000 Pyramid."  He discussed the importance of game show host selection, the qualities of a perfect contestant, and the key to creating a fun and successful game show.  The interview was conducted by Fred Wostbrock on September 11, 1998.

Related To This Video

  • Shows
  • People
  • Topics
  • Genres

Shows

  • 10,000 Pyramid aka 25,000 Pyramid aka 100,000 Pyramid
  • 80s Woman, The
  • Emmy Awards, The (primetime and daytime)
  • Eye Guess
  • Face Is Familiar
  • Jackpot
  • Love Experts
  • Morey Amsterdam Show, The
  • Password
  • Personality
  • Price is Right, The
  • Shoot for the Stars
  • Sky's the Limit, The
  • Songs for Sale
  • Spin to Win
  • Stand Up and Be Counted
  • To Tell the Truth
  • Wheel of Fortune
  • You're Putting Me On

People

  • Alan Alda
  • Dick Clark
  • Milton Delugg
  • Barbara Feldon
  • Monty Hall
  • Leonard Nimoy
  • Don Pardo
  • Rob Reiner
  • William Shatner
  • Fred Silverman
  • Dick Van Dyke
  • Mike Wallace
  • Betty White

Topics

  • Emmy Awards
  • Pop Culture
  • Television Industry

Genres

  • Game Shows

Featured Content

Bob Stewart has been named as an inductee into the 19th Academy of Television Arts & Sciences Hall of Fame.Emmy Hall of Fame Logo

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  • Highlights
  • Chapters
  • Shows
  • People
  • Topics
  • Genres

Highlights

  • Bob Stewart on the creation of <i>The Price is Right</i> (08m 06s)Bob Stewart on the creation of The Price is Right (08m 06s)
  • Bob Stewart on the creation and production of <i>Password</i> (10m 45s)Bob Stewart on the creation and production of Password (10m 45s)
  • Bob Stewart on the genesis of the short-lived primetime game show <i>The Face is Familiar</i> (02m 53s)Bob Stewart on the genesis of the short-lived primetime game show The Face is Familiar (02m 53s)
  • <DIV contenteditable="true" class="gx_free">Bob Stewart on how he would like to be remembered</DIV> (00m 24s)
    Bob Stewart on how he would like to be remembered
    (00m 24s)

Chapters

  • Chapter 1
  • On his childhood and early years growing up in New York during the Depression era
  • On first seeing television at the 1939 New York Worlds Fair 
  • On his military service during World War II
  • On his introduction to radio writing and his first jobs including WNEW radio game shows and soaps ( We Love and Learn) and writing for Gene Rayburn; his short stint at Benton & Bowles advertising
  • Chapter 2
  • On his early television work including Songs for Sale and local New York broadcasts
  • On The Sky's the Limit and The Morey Amersterdam Show
  • On learning of the Blacklist
  • On the genesis of The Price is Right, To Tell the Truth, and his uncredited work on the short-lived Stand Up and Be Counted; his relationship with Mark Goodson and Bill Todman
  • Chapter 3
  • On asserting control on The Price is Right
  • On his panel show To Tell the Truth  
  • On the genres of game shows versus panel shows
  • On the concept and production of The Price is Right, the initial prizes and showcases, and the selection of host Bill Cullen
  • Chapter 4
  • On working with host Bill Cullen and his feelings about The Price is Right's more current versions
  • On the Quiz Show Scandals
  • On the creation and production of the game show Password
  • On leaving Goodson-Todman and starting his own production company and launching The Face is Familiar
  • Chapter 5
  • On the panel show Personality and his opinions on using celebrities on his game shows
  • On the panel show You're Putting Me On; on his production company and its staff; working with networks; and his first videotaped show Eye Guess
  • On the genesis and early production of The $10,000 Pyramid
  • Chapter 6
  • On how production on the Pyramid game shows were done and how disputes were resolved; on the show's Emmy wins
  • On the game shows Jackpot, Shoot for the Stars; host Geoff Edwards; and some of the announcers he's worked with (Don Pardo, Joe Clayton, Jack Clark)
  • On moving to the West Coast; his shows The Love Experts and The 80s Woman; working with David Letterman and Barbara Feldon
  • On his then-current semi-retirement; how the industry has changed; his favorites of his game show creations; his opinion of the future of interactive game shows
  • Chapter 7
  • On how he would like to be remembered
  • On some of the people he's worked with in his career
  • On some photos featuring his work

Shows

  • 10,000 Pyramid aka 25,000 Pyramid aka 100,000 Pyramid
    • Bob Stewart on the genesis of The $10,000 Pyramid (07m 07s)
    • Bob Stewart on how celebrity contestants were chosen for The $10,000 Pyramid (03m 26s)
    • Bob Stewart on how production on the Pyramid game shows were done and how disputes were resolved (04m 50s)
    • Producer Bob Stewart on Pyramid's Emmy wins (02m 31s)
    • Bob Stewart on a photo of Dick Clark hosting $10,000 Pyramid (00m 10s)
  • 80s Woman, The
    • Producer Bob Stewart on The 80s Woman talk show and its host Barbara Feldon (01m 34s)
  • Emmy Awards, The (primetime and daytime)
    • Producer Bob Stewart on Pyramid's Emmy wins (02m 31s)
  • Eye Guess
    • Bob Stewart on his first use of videotape on his game show Eye Guess (01m 26s)
  • Face Is Familiar
    • Bob Stewart on the genesis of the short-lived primetime game show The Face is Familiar (02m 53s)
  • Jackpot
    • Producer Bob Stewart on the game show Jackpot (02m 36s)
    • Bob Stewart on a photo of host Geoff Edwards on the set of Jackpot (00m 09s)
  • Love Experts
    • Producer Bob Stewart on his short-lived panel show Love Experts (03m 48s)
  • Morey Amsterdam Show, The
    • Bob Stewart on producing The Morey Amersterdam Show (03m 48s)
  • Password
    • Bob Stewart on the creation and concept of Password (03m 39s)
    • Bob Stewart on how Allen Ludden became the host of Password (01m 21s)
    • Bob Stewart on how the words were chosen for Password and working with celebrity guests  (05m 55s)
  • Personality
    • Producer Bob Stewart on his panel show Personality (05m 24s)
  • Price is Right, The
    • Bob Stewart on the genesis of The Price is Right (01m 03s)
    • Bob Stewart on his work as an uncredited writer on Stand Up and Be Counted
      (05m 19s)
    • Bob Stewart on asserting his control on The Price is Right (02m 37s)
    • Bob Stewart on the basic concepts of his game show The Price is Right (03m 26s)
    • Bob Stewart on how The Price is Right almost never got on the air (02m 18s)
    • Bob Stewart on the prizes featured on The Price is Right (03m 27s)
    • Bob Stewart on the first host of The Price is Right, Bill Cullen (03m 53s)
    • Bob Stewart on his relationship with game show host Bill Cullen  (02m 35s)
    • Producer Bob Stewart on announcer Don Pardo's nervousness when he had to fill in for ill host Bill Cullen on The Price is Right (01m 06s)
    • Producer Bob Stewart on a concept he had for The Price is Right that never materialized (01m 42s)
    • Bob Stewart on a photo of Price is Right host Bill Cullen from 1956 (00m 10s)
  • Shoot for the Stars
    • Producer Bob Stewart on the game show Shoot for the Stars (00m 49s)
  • Sky's the Limit, The
    • Bob Stewart on producing the local New York game show, The Sky's the Limit (02m 50s)
  • Songs for Sale
    • Bob Stewart on his first job in television as a writer for Songs for Sale (03m 22s)
  • Spin to Win
    • Bob Stewart on a Spin to Win phone contestant's win (02m 15s)
  • Stand Up and Be Counted
    • Bob Stewart on his work as an uncredited writer on Stand Up and Be Counted (01m 21s)
  • To Tell the Truth
    • Bob Stewart on the genesis of To Tell the Truth and The Price is Right (05m 19s)
    • Bob Stewart on how his panel show To Tell the Truth got its name (00m 47s)
    • Bob Stewart on Mike Wallace, the host of To Tell the Truth's pilot, who turned down the show to pursue journalism (01m 48s)
    • Bob Stewart on the celebrity panelists on To Tell the Truth (including Dick Van Dyke and Peggy Cass) (02m 57s)
    • Bob Stewart on a cast photo of To Tell the Truth (00m 17s)
  • Wheel of Fortune
    • Producer Bob Stewart on his short-lived panel show Love Experts (03m 38s)
  • You're Putting Me On
    • Producer Bob Stewart on his game show You're Putting Me On (01m 01s)

People

  • Alan Alda
    • Producer Bob Stewart on his panel show Personality (which Alan Alda was up for hosting) (05m 24s)
  • Morey Amsterdam
    • Bob Stewart on producing the local New York game show, The Sky's the Limit
      (03m 48s)
  • Polly Bergen
    • Bob Stewart on To Tell the Truth panelist Polly Bergen (and husband/agent Freddie Fields) (00m 52s)
  • Larry Blyden
    • Producer Bob Stewart on his panel show Personality (05m 24s)
    • Bob Stewart on the genesis of The $10,000 Pyramid (07m 07s)
  • Abe Burrows
    • Bob Stewart on finding out about the Blacklist when Abe Burrows was discussed as a possible radio show guest but denied because he was "in the book"
      (01m 36s)
  • Peggy Cass
    • Bob Stewart on To Tell the Truth panelists Johnny Carson and Peggy Cass (00m 34s)
  • Dick Clark
    • Bob Stewart on the genesis of The $10,000 Pyramid (07m 07s)
    • Producer Bob Stewart on how production on the Pyramid game shows were done and how disputes were resolved; on the show's Emmy wins (07m 21s)
    • Producer Bob Stewart on what makes a good game show host (01m 26s)
    • Bob Stewart on Dick Clark (00m 13s)
  • Jack Clark
    • Game show producer Bob Stewart on announcer Jack Clark (01m 08s)
  • Bob Clayton
    • Game show producer Bob Stewart on announcer Bob Clayton (00m 17s)
  • Billy Crystal
    • Bob Stewart on how celebrity contestants were chosen for The $10,000 Pyramid (03m 26s)
  • Bill Cullen
    • Bob Stewart on asserting his control on The Price is Right (02m 37s)
    • Bob Stewart on the first host of The Price is Right, Bill Cullen
      (03m 53s)
    • Bob Stewart on his relationship with game show host Bill Cullen (02m 35s)
    • Bob Stewart on his first use of videotape on his game show Eye Guess (01m 26s)
    • Producer Bob Stewart on what makes a good game show host (01m 26s)
  • Milton Delugg
    • Bob Stewart on producing the local New York game show, The Sky's the Limit
      (03m 48s)
  • Geoff Edwards
    • Producer Bob Stewart on the game show Jackpot (02m 26s)
  • Gil Fates
    • Bob Stewart on Gil Fates (00m 17s)
  • Barbara Feldon
    • Producer Bob Stewart on The 80s Woman talk show and its host Barbara Feldon (01m 34s)
  • Mark Goodson
    • Bob Stewart on asserting his control on The Price is Right (02m 37s)
    • Bob Stewart on Mark Goodson (00m 22s)
    • Bob Stewart on the genesis of To Tell the Truth and The Price is Right
      (05m 19s)
    • Bob Stewart on working with Mark Goodson and Bill Todman (02m 15s)
  • Bud Grant
    • Bob Stewart on the genesis of The $10,000 Pyramid (07m 07s)
  • Monty Hall
    • Bob Stewart on the genesis of To Tell the Truth and The Price is Right
      (05m 19s)
  • Hope Lange
    • Bob Stewart on producing the local New York game show, The Sky's the Limit
      (02m 50s)
  • Peter Lawford
    • Bob Stewart on how the words were chosen for Password and working with celebrity guests  (05m 55s)
  • Jamie Lee Curtis
    • Producer Bob Stewart on his short-lived panel show Love Experts (06m 58s)
  • David Letterman
    • Producer Bob Stewart on his short-lived panel show Love Experts (06m 58s)
  • Allen Ludden
    • Bob Stewart on how Allen Ludden became the host of Password (01m 21s)
    • Bob Stewart on how the words were chosen for Password and working with celebrity guests  (05m 55s)
    • Producer Bob Stewart on what makes a good game show host (01m 26s)
    • Bob Stewart on Allen Ludden (00m 09s)
  • Garry Moore
    • Bob Stewart on Garry Moore (00m 45s)
  • Leonard Nimoy
    • Bob Stewart on how celebrity contestants were chosen for The $10,000 Pyramid (03m 26s)
  • Don Pardo
    • Producer Bob Stewart on announcer Don Pardo's nervousness when he had to fill in for ill host Bill Cullen on The Price is Right (01m 06s)
  • Gene Rayburn
    • Bob Stewart on producing the local New York game show, The Sky's the Limit
      (02m 50s)
    • Bob Stewart on the Quiz Show Scandals and how it affected game show producers (01m 21s)
  • Rob Reiner
    • Bob Stewart on the genesis of The $10,000 Pyramid (07m 07s)
  • Nipsey Russell
    • Bob Stewart on Nipsey Russell (00m 21s)
  • William S. Paley
    • Bob Stewart on his work as an uncredited writer on Stand Up and Be Counted
      (01m 21s)
  • William Shatner
    • Bob Stewart on how celebrity contestants were chosen for The $10,000 Pyramid (03m 26s)
  • Fred Silverman
    • Bob Stewart on the genesis of the short-lived primetime game show The Face is Familiar (02m 53s)
    • Bob Stewart on the genesis of The $10,000 Pyramid (07m 07s)
  • Bill Todman
    • Bob Stewart on working with Mark Goodson and Bill Todman
      (02m 15s)
    • Bob Stewart on asserting his control on The Price is Right (02m 37s)
    • Bob Stewart on Bill Todman (00m 24s)
  • Dick Van Dyke
    • Bob Stewart on To Tell the Truth panelist Dick Van Dyke (01m 01s)
  • Mike Wallace
    • Bob Stewart on Mike Wallace, the host of To Tell the Truth's pilot, who turned down the show to pursue journalism (01m 48s)
  • Betty White
    • Bob Stewart on how the words were chosen for Password and working with celebrity guests  (05m 55s)

Topics

  • Emmy Awards
    • Producer Bob Stewart on Pyramid's Emmy wins (02m 31s)
  • Pop Culture
    • Bob Stewart defines the genres of game shows versus panel shows
      (01m 31s)
  • Television Industry > Censorship / Standards & Practices
    • Bob Stewart on the Quiz Show Scandals and how it affected game show producers (04m 49s)
  • Television Industry > Industry Crossroads > Hollywood Blacklist (ca. 1950s)
    • Bob Stewart on finding out about the Blacklist when Abe Burrows was discussed as a possible radio show guest but denied because he was "in the book" (01m 36s)
  • Television Industry > Industry Crossroads > Quiz Show Scandals
    • Bob Stewart on the Quiz Show Scandals and how it affected game show producers (04m 49s)
    • Bob Stewart on record companies secretly paying an AD to use their music on The Price is Right (00m 58s)

Genres

  • Game Shows
    • Bob Stewart on the genesis of The Price is Right
      (01m 03s)
    • Bob Stewart defines the genres of game shows versus panel shows (01m 31s)
    • Bob Stewart on the creation and production of Password (10m 45s)
    • Bob Stewart on his preference for game shows featuring celebrities (00m 48s)
    • Bob Stewart on the process of creating game shows and how his company was run (07m 11s)
    • Bob Stewart on how the popularity of word games waned (01m 23s)
    • Producer Bob Stewart on what makes a good game show host (01m 26s)
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  • Game Show Genres

    For more on TV GAME SHOWS, visit the Archive's Game Show Series reference page.

     

Submitted by artytoons on Tue, 2010-12-28 21:07.

Mark Goodson was quoted in a book on the reason why rival game show producers don't like each other. "They are all jealous separatists."

Bob Stewart retorted that "Goodson was a jealous separatist. I don't care about him and he doesn't care about me."
When asked if he watched Goodson's shows, Stewart said "No...I have no interest."

The competition did make for better game shows.

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