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Frances Buss Buch

Director

"There's no way that I could have anticipated the little bitty cameras that people walk around with and use. It was all so big and bulky then and everything had these great coaxial cables you had to drag  everywhere the camera went. The changes are just magical."

About This Interview

Frances Buss Buch (1917-2010) was interviewed for two hours plus in Hendersonville, NC. She described how a two-week temporary job at CBS led to an over decade-long association with the network, and her historic role as CBS’ very first female director. She detailed her work at CBS before and after broadcasting was interrupted during World War II. She talked about her assistance creating maps for the news program on December 7, 1941, when the Japanese attacked Pearl Harbor. She described several of the earliest commercial broadcasts on CBS which featured her on-camera, including The Country Dance, a monthly dance program by the American Country Dance Society; Children’s Story, in which a story was read to a child, “illustrated” by an artist on camera; and the CBS Television Quiz, which featured such games as “Peanuts in the Bottle” in which a contestant attempted to spoon peanuts into an empty milk bottle that they held on their head. She talked about some of her earliest directorial efforts such as S orry Wrong Number, an adaptation of the famed radio show. Buch talked about several of the key creative talent at CBS at the time including Worthington Miner and Gilbert Seldes. She spoke in great detail about other early CBS series including The Missus Goes A-Shopping, To the Queen’s Taste with Dione Lucas, The Whistling Wizard, and Mike and Buff.  She also talked about CBS’ color experimentation and her role as a director of the first color broadcast for the network on June 25, 1951 (she says she directed the show's "live" commercials). She also discussed "Telecolor Clinics," a series of television documentaries done for the American Cancer Society. The interview was conducted by Karen Herman on June 16, 2005.

Related To This Video

  • Shows
  • People
  • Topics
  • Genres

Shows

  • CBS Television Quiz
  • Children’s Story
  • Country Dance, The
  • Mike and Buff
  • Missus Goes A-Shopping, The
  • Premiere
  • Sorry Wrong Number (1946, CBS)
  • Stork Club, The
  • To the Queen’s Taste aka Dione Lucas Cooking School
  • Vanity Fair
  • What’s It Worth?
  • Whistling Wizard, The
  • Winner Take All
  • Women in Wartime

People

  • Lucille Ball
  • Mike Wallace

Topics

  • Historic Events and Social Change
  • Technological Innovation
  • Television Industry

Genres

  • Sports

Featured Content

Embeddable video clip: Frances Buss Buch on 1950s TV technology

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  • Chapters
  • Shows
  • People
  • Topics
  • Genres

Chapters

  • Chapter 1
  • On her early years growing up in St. Louis and her early interest in theatre
  • On her first jobs as an actress in radio, theatre, and modeling in New York
  • On getting her first job at CBS TV as a replacement receptionist where Peter Goldmark was secretly testing color television technology; on remaining at CBS where she was put on the air
  • On some of the first shows on CBS including dancing on Country Dance; Red Cross First Aid; appearing on-camera on CBS Television Quiz
  • On appearing on Children's Story; on why the television industry was starting to expand; on CBS Television Quiz games 
  • On being on-camera 
  • On learning about Pearl Harbor being attacked and going to CBS TV and working on the news reports; on Gilbert Seldes
  • Chapter 2
  • On how World War II affected CBS' development of TV; on working on Navy training films; on meeting her future husband
  • On returning to CBS after the war; on working on Navy training films "Castaways" about a Navy pilot who bailed out over the Pacific and "Makeup from the Neck Down" an exercise film for the WAVES
  • On her first directing work on such programs as  The Missus Goes A-Shopping, The CBS Television Quiz and King's Party Line
  • On directing sports shows for CBS including a boxing show where boxers didn't have enough trunks to go around; on directing Dodgers games
  • On being a female director in early television; on directing To the Queen's Taste aka Dione Lucas Cooking School
  • Chapter 3
  • On her role as a camera director and her process
  • On directing To the Queen's Taste and working with host Dione Lucas
  • On directing What's It Worth?  and the technology in television at the time of the early 1950s
  • Chapter 4
  • On directing The Whistling Wizard (continued) 
  • On directing the magazine show Vanity Fair
  • On the layout of a control room
  • On directing Sorry, Wrong Number (1946)
  • On directing The Stork Club remotes
  • On being aware of the Hollywood Blacklist and signing a loyalty oath for CBS
  • On working with crews and her direct demeanor on the set; marrying in 1949
  • On seeing changes in the television business with ad agencies becoming more powerful; on her last project, directing American Cancer Society documentaries, "Telecolor Clinics" 
  • Chapter 5
  • On retiring from CBS and moving to New Jersey with her husband
  • On her favorite memory of working at CBS: the Grand Central Terminal where studios were located
  • On summing up her thoughts on television; and the press she received; her advice to aspiring professionals

Shows

  • CBS Television Quiz
    • Frances Buss Buch on Worthington Minor during the first years of CBS TV (01m 35s)
    • Frances Buss Buch on the games featured on CBS Television Quiz (03m 48s)
    • Frances Buss Buch briefly on directing  CBS Television Quiz (00m 23s)
  • Children’s Story
    • Frances Buss Buch on substituting for the host of Children's Story (01m 07s)
  • Country Dance, The
    • Frances Buss Buch on dancing on The Country Dance (01m 20s)
  • Mike and Buff
    • Frances Buss Buch on directing Mike and Buff (02m 20s)
  • Missus Goes A-Shopping, The
    • Frances Buss Buch on directing The Missus Goes A-Shopping  (03m 06s)
    • Frances Buss Buch on directing remotes from supermarkets on The Missus Goes A-Shopping (02m 02s)
  • Premiere
    • Frances Buss Buch on directing the first color commercials during the 1951 CBS program Premiere (02m 47s)
  • Sorry Wrong Number (1946, CBS)
    • Frances Buss Buch on directing Sorry Wrong Number for television (03m 39s)
  • Stork Club, The
    • Frances Buss Buch on directing  The Stork Club (01m 25s)
  • To the Queen’s Taste aka Dione Lucas Cooking School
    • Frances Buss Buch on directing the CBS cooking show To the Queen's Taste (05m 23s)
    • Frances Buss Buch on host Dione Lucas and directing the cooking show To the Queen's Taste (09m 11s)
  • Vanity Fair
    • Frances Buss Buch on directing the magazine show Vanity Fair (05m 04s)
  • What’s It Worth?
    • Frances Buss Buch on directing What's It Worth? (03m 50s)
  • Whistling Wizard, The
    • Frances Buss Buch on directing The Whistling Wizard (04m 12s)
    • Frances Buss Buch on directing The Whistling Wizard (continued)  (01m 52s)
  • Winner Take All
    • Frances Buss Buch on seeing Winner Take All many years later and thinking it was dull (00m 53s)
  • Women in Wartime
    • Frances Buss Buch on doing interviews for Women in Wartime (00m 19s)

People

  • Bil Baird
    • Frances Buss Buch on directing The Whistling Wizard (continued)  (01m 52s)
    • Frances Buss Buch on directing The Whistling Wizard (04m 12s)
  • Lucille Ball
    • Frances Buss Buch on the games featured on CBS Television Quiz (03m 43s)
  • Buff Cobb
    • Frances Buss Buch on directing Mike and Buff (02m 22s)
  • Dorothy Doan
    • Frances Buss Buch on directing the magazine show Vanity Fair (05m 04s)
  • Gil Fates
    • Frances Buss Buch on directing What's It Worth? (03m 50s)
  • Anne Francis
    • Frances Buss Buch on substituting for the host of Children's Story (01m 07s)
  • John Houseman
    • Frances Buss Buch on directing Sorry Wrong Number for television (03m 39s)
  • Dione Lucas
    • Frances Buss Buch on directing the CBS cooking show To the Queen's Taste (05m 23s)
  • Mildred Natwick
    • Frances Buss Buch on directing Sorry Wrong Number for television (03m 39s)
  • Gilbert Seldes
    • Frances Buss Buch on Gilbert Seldes (00m 54s)
  • Lela Swift
    • Frances Buss Buch on how she directed a television program (02m 37s)
  • Mike Wallace
    • Frances Buss Buch on directing Mike and Buff (02m 22s)
  • Maria von Trapp
    • Frances Buss Buch on directing the magazine show Vanity Fair (05m 04s)
  • Worthington “Tony” Miner
    • Frances Buss Buch on Worthington Minor during the first years of CBS TV (01m 35s)

Topics

  • Historic Events and Social Change > Diversity in Television > Women
    • Frances Buss Buch on the press she got for being one of the first women directors at CBS (02m 26s)
  • Historic Events and Social Change > Health and Medicine
    • Frances Buss Buch on directing "Telecolor Clinics" for The American Cancer Society (06m 23s)
  • Historic Events and Social Change > War > WWII
    • Frances Buss Buch on working on the CBS TV news program when Pearl Harbor was attacked (01m 57s)
  • Technological Innovation
    • Frances Buss Buch on early CBS TV technology and directing color tests and demonstrations (04m 33s)
  • Television Industry > Industry Crossroads > Hollywood Blacklist (ca. 1950s)
    • Director Frances Buss Buch on being aware of the Hollywood Blacklist and signing a loyalty oath for CBS (01m 06s)

Genres

  • Choose ..
  • Service Shows
    • Frances Buss Buch on host Dione Lucas and directing the cooking show To the Queen's Taste (09m 11s)
  • Sports
    • Frances Buss Buch on directing sports event on early television (boxing, baseball) (04m 11s)
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