"All of the good contacts are gone because of the fax machine. You don't get to know anybody. They say 'send me a fax' and you do. In the old days, you'd show up at the city desk of a newspaper or Daily Variety or Hollywood Reporter and they'd know it was an important thing for you, because you were there."
About This Interview
In his two-hour Archive interview, Frank Liberman, who represented Bob Hope and Nat King Cole, among others during his long career, chronicles his early career at the New York Daily News and then at Warner Bros. in New York and Chicago where he began in the publicity department. He talks about moving to Hollywood, where he left Warner Bros. and began his own publicity firm. Among his most loyal clients were Bob Hope, who he handled for 41 years and Phyllis Diller, who he handled for 32 years. Mr. Liberman also discusses the craft of publicity and defines some of the components that go into successful publicity campaigns. Karen Herman and Reba Merrill conducted the interview in a joint venture with the Television Academy's Archive of American Television and the Publicists' Guild of America on February 21, 2001 at the Publicists Guild's offices in Sherman Oaks, CA.