"I think that timing is extremely important. The idea is that you want to hit the reader or viewer on almost the day of the show. We prepare in advance, but you try to time everything to run and to break within a few days of the airdate."
About This Interview
In his nearly two-hour Archive interview, publicity executive Warren Cowan (1921-2008) recalls his entry into entertainment publicity working for Alan Gordon and Associates, and later for Henry Rogers. He also speaks about his transition to partner in the renamed Rogers and Cowan. Mr. Cowan talks about working with many well-known clients, including Kirk Douglas, Joan Crawford (on the first Oscar campaign), Steve Allen, Milton Berle, George Burns, Danny Kaye, Lucille Ball, Doris Day, Joanne Woodward and Paul Newman. Next, he explains the process of publicizing a television show, and talks about his work on The Life and Legend of Wyatt Earp, G.E. Theater and That Girl. He also speaks about his longtime association with producers Aaron Spelling and Merv Griffin, and his work on their various television programs (including Mod Squad, Charlie's Angels, and The Merv Griffin Show). Finally, he speaks about the day-to-day process of working in publicity and many of the various techniques used. Reba Merrill conducted the interview in Los Angeles, CA on May 5, 2001.