The Price Is Right is an American game show centered on the pricing of merchandise and grocery products to win cash and prizes. The current version of the show premiered on September 4, 1972 on CBS and was hosted by Bob Barker until his retirement on June 15, 2007. Drew Carey succeeded Barker at the beginning of Season 36 on October 15, 2007. TV Guide named The Price Is Right the "greatest game show of all time".The show is well-known for its signature line of "Come on down!" when the announcer directs newly selected contestants to Contestants' Row.
The original version of The Price Is Right aired from 1956–1965 and was hosted by Bill Cullen. While retaining some elements of the earlier generation show, the 1972 revival added many new distinctive gameplay elements, and now has the distinction of being the longest continuously running game show in United States television history, with more than 7,000 episodes aired.
Taping for the show's 38th season began June 22, 2009, with the season premiere aired on September 21, 2009.